Defend Causeway Hero
Apr 19, 2024

TD GARDEN UNVEILS EXCITING PLAYOFF INITIATIVES

(Boston, MA – April 18, 2024) – TD Garden proudly stands as one of just five arenas hosting both NHL and NBA playoff games this postseason. Capitalizing on the excitement spurred by the outstanding performances of the Boston Bruins and Boston Celtics this season, TD Garden is thrilled to unveil a variety of new experiences for fans including retail options, menu specials, and other playoff activations designed to take the game day experience to unparalleled levels.

“We're thrilled to have both the Boston Bruins and Boston Celtics in the playoffs again this year, it’s a privilege that we don’t take lightly,” said Glen Thornborough, president of TD Garden and COO of Boston Bruins. “The energy at TD Garden is electric, especially in playoffs and we are always looking to take the game day experience to the next level with new culinary options, game presentation features and activations beyond our four walls. We can't wait to see the fans come out and Defend Causeway.”

SPORTSERVICE SPECIALS
TD Garden offers the most diverse food and beverage options of all arenas in New England, and this playoff season, Sportservice, Delaware North-owned food and beverage and retail operators, continues to push the boundaries for the fan culinary experience.

To celebrate the first round of the NBA & NHL playoffs, Sportservice has put together some wicked good #TDGEats (catch us on all the socials: @tdgarden). Stay tuned for additional specials during potential future rounds.

CONCESSIONS

  • SPICY SLAPSHOT BURGER | BIG BAD BURGER, LOGE 8 & SECTION 311
    A cheeseburger topped with peppers and onions, pepperjack cheese and a chipotle sauce. Served with fries.
  • THE DUAL THREAT MEATBALL SUB | GARDEN GRILL, LOGE 8/9
    Italian style meatballs serve on a roll with marinara sauce and provolone cheese. Topped with garlic breadcrumbs and basil.
  • BLUE LINE BEANS & BRISKET | BACK BAY BBQ, LOGE 18 & SECTION 323
    Tender, slow-cooked beef brisket served with New England style baked beans.
  • SLAM DUNK BBQ SANDWICH | CAUSEWAY CARVERY, SECTION 309
    Savory burnt ends covered in sweet BBQ sauce. Topped with sharp cheddar cheese, Monterey jack cheese and served on Texas toast.
  • BUZZER BEATER BIRRIA FRIES | FRITO LAY TEST KITCHEN, LOGE 15
    Golden waffle fries with birria beef, Pico de Gallo, guacamole, and sour cream.
  • SHIMMERING SHAMROCK LUCKY LEMONADE
    Choice of vodka, green mint syrup, lemonade, and club soda. Garnished with lemon.
  • PLAYOFFS PISTACHIO MULE
    Absolute vodka, pistachio Syrup, fresh lime juice, ginger beer. Garnished with a lime.
  • FOR THE B
    Mocktail made with orange juice and tonic water, garnished with an orange slice.
  • DIFFERENT HERE
    Mocktail made with orange juice, pineapple juice, grenadine, cream and garnished with dried pineapple.

BOSTON GARDEN SOCIETY

  • BREAKAWAY BRISKET SANDWICH | SOCIETY PROVISIONS, LEVEL 5
    Tender BBQ brisket topped with coleslaw, elote cheese sauce, cilantro on an onion roll. Served with fries.
  • HOOPS & SCOOPS GELATO NACHOS | SOCIETY PROVISIONS, LEVEL 5
    Choice of gelato topped with chocolate sauce, caramel sauce, sprinkles, crushed Oreos, whipped cream on fried cinnamon sugar flour tortilla chips.
  • THE GARDEN PIZZA | RAFTERS, LEVEL 9
    Artichokes, spinach, heirloom baby tomatoes, basil pesto and fresh mozzarella.
  • BOX OUT BBQ BRISKET & MAC | RAFTERS, LEVEL 9
    Tender brisket with creamy Mac & cheese.

AR COCKTAILS
TD Garden is proud to debut an Augmented Reality (AR) cocktail menu in the 1928 Club, part of TD Garden’s premium hospitality spaces known as Boston Garden Society. This innovative initiative allows Boston Garden Society Members and guests to embark on a unique and immersive journey through the venue’s cocktail menu using augmented reality technology from QReal.

The AR cocktail menu features a diverse selection of 17 cocktails, ranging from classic favorites to more contemporary varieties. TD Garden is the only professional sports arena to offer QReal technology. Learn more and review TD Garden’s AR cocktail menu: https://tdgardencocktails.com/.

RETAIL
PROSHOP POWERED BY ‘47

To celebrate the postseason, ProShop powered by ’47 is the one stop shop for Bruins and Celtics playoff gear. Items include limited edition playoff tees, hats, pins and more. Don’t forget the ultimate die hard must haves – fan chains and jerseys! In-store hours vary (non-gamedays: 12 p.m. - 6 p.m.; gamedays: 12 p.m. - 1 hour postgame). Shop online at www.bostonproshop.com.

BRUINS AUTHENTICS
Launched at the start of the season, Bruins Authentics brings game-used, team-issued and team stock memorabilia of the Boston Bruins from the locker room to your living room. Bruins players’ jerseys, sticks, gloves & more are collected by the equipment staff when a player is finished using them and handed off to the Bruins Authentics team. Every piece of equipment is authenticated with the help of OpSec, where the history of the item’s use is stored through a holographic QR Code that is unique to that item. Collectors & fans can purchase all Bruins Authentics memorabilia in the Proshop powered by ‘47 on the night of Bruins home games, or online at www.bruinsauthentics.com.

SHOPBOS
SHOPBOS blends past, present and future, offering fans a state-of-the-art shopping experience exclusively inside the arena. With self-checkout, guests will be able to enjoy an increased speed of service and efficiency on Levels 4, 5 & 7.

LKR
Delaware North Sportservice and TD Garden run an exclusive retail operation on Levels 3 & 5. Pronounced ‘locker’, this retail line provides an exclusive and intimate personal shopping experience for those that bleed green.

ADDITIONAL FAN ACTIVATIONS
ON-ICE PROJECTION

The Boston Bruins have joined forces with Quince Imaging, the industry leader in immersive technology for sports teams and venues, to incorporate cutting-edge RGB laser projection mapping technology into their game presentation for the 2024 Playoffs, presented by Rapid7. With 12 4k50-RGB pure laser projectors rigged from the TD Garden rafters, the Bruins will delight fans with a full-ice projection show ahead of each playoff home game. Its ultra-high resolution 50-million-pixel display will rival the brightest in the league as well as mark the first use of RGB laser projection in the NHL.

PLAYOFF HUB ON CANAL STREET
Mayor Michelle Wu, in partnership with Downtown North Association and TD Garden, announced the return of the Boston Playoff Hub on Canal Street, creating a car-free zone for residents and fans to gather before and during home playoff games. The Playoff Hub is free and open to the public for each home game. Extended restaurant patios will be open starting three hours prior to game time and will remain open until an hour after the games start.

BOSTON GARDEN SOCIETY
Indulge in a flavorful journey with Causeway Cones by Giffords Ice Cream – a sweet treat exclusively available for select members of the Boston Garden Society. Located in the Partners Room on Level 6, this exquisite ice cream experience promises to tantalize taste buds and elevate your visit to the arena.

If you're craving a refreshing drink, Society Sips awaits exclusively on Level 5 in the West Lobby. Venture to Level 5 and discover a delightful surprise — a pop-up garden-themed bar, featuring one-of-a-kind cocktails not found elsewhere in the arena. Lose yourself in the lively ambiance and relish every sip in this secluded haven.

DEFEND CAUSEWAY
Introducing TD Garden’s rally cry for the 2023-2024 playoffs. Whether you're stepping into the bustling arena or cheering from the comfort of your home, your passion is the heartbeat of the game. Join the conversation and showcase your unwavering support by embracing the rallying cry of #DefendCauseway.