Boston, MA – April 17, 2026 – To prepare for the playoffs, TD Garden is introducing a slate of new fan experiences—featuring limited-time menu specials, exclusive retail offerings, and immersive playoff activations—all crafted to elevate the game day atmosphere.
"We're thrilled to have both the Boston Bruins and Boston Celtics return to the playoffs and bring that unparalleled postseason energy back to TD Garden," said Glen Thornborough, President of TD Garden and EVP & COO of the Boston Bruins. "This has been an incredible season, and the excitement our fans bring every single night is what makes this arena so special. What we call the 'Garden Effect' is really about that unique force that takes over TD Garden when the stakes are highest — the roar of the crowd, the passion of Boston sports fans, and the electricity that fills every corner of the arena."
GARDEN EFFECT
Garden Effect returns as TD Garden's official playoff campaign for the 2026 Boston Bruins Playoffs presented by Rapid7 and the 2026 Boston Celtics Playoffs presented by Amica & PIMCO —capturing the tough, electric energy that defines the building. A true fortress all season, TD Garden continues to showcase unmatched home advantage fueled by elite play and two of the most passionate fan bases in sports. Rep your Bruins and Celtics pride with #GardenEffect all postseason long.
SPORTSERVICE SPECIALS
TD Garden boasts the most diverse food and beverage offerings of any arena in New England, and this playoff season, Sportservice—TD Garden's Delaware North-owned hospitality team—is once again raising the bar for the fan culinary experience.
To kick off the first round of playoffs, we've cooked up some wicked good #TDGEats (follow along @tdgarden on all socials). Keep an eye out—there's more to come:
CONCESSIONS
- BATTLE OF THE BEEF
Three competing versions of roast beef in one gigantic vessel. North Shore 3 Way – classic style topped with mayo, James River BBQ Sauce, and cheese. Salem Spicy – meat and cheese with Horseradish. Boston Boujee – an eclectic new wave version of the cult classic – made with Korean style flavoring. Which version will reign supreme? - FLUFFERNUTTER BURGER | BIG BAD BURGER, LOGE 8
Double burger topped with Fluff, peanut butter, and crispy bacon. A nod to a New England staple. - NORTH STATION STACK | BIG BAD BURGER, BALCONY SECTION 311
Double cheeseburger topped with bacon and sandwiched between two Dunkin' original glazed donuts. - NEW ENGLAND FOOTLONG | ALL HUB HOT DOG LOCATIONS
A footlong all-beef hot dog topped with Sam Adams beer cheese, crushed Cape Cod Kettle Chips, and sweet mustard. - 6th MAN MOJITO
Fresh lime juice, mint, honey, and club soda. - KEY-WI LEMONADE
Lemonade, simple syrup, lime juice, and kiwi slices. - MVP POG
Orange juice, pineapple juice, guava juice, and ginger ale.
ADDITIONAL TD GARDEN ENHANCEMENTS
ENHANCED HALLWAY LIGHTING & SUPRACAM
Enhanced color-changing LED hallway lighting will be in-use throughout the playoffs to provide fans with more dynamic content of players taking the ice and hitting the court, while creating an immersive, high-energy environment for players.
TD Garden will leverage the Supracam 4-point aerial camera system to capture every angle of the action and to elevate the in-arena fan experience and provide clear overhead shots for broadcast. Supracam delivers cutting-edge, custom camera technology designed to enhance live broadcast sports events, entertainment shows, and feature films.
Additionally, TD Garden has installed 8 Kvant Clubmax laser projectors to deliver immersive, high-energy pregame shows that elevate the in-game experience. Fully synchronized with lighting and music, the system enables custom full-color aerial effects and timecode-locked cues, creating brighter and more dynamic game presentations across both teams.
TD CARDHOLDER PERKS
TD cardholders can enjoy even more exclusive perks at TD Garden this postseason. Fans are invited to stop by the TD Fan Cam on Balcony Level 7, where they can strike a pose with Lucky, Blades, and Bruins players at the newly upgraded selfie kiosk. Cardholders can also receive complimentary bag check for all games and events at TD Garden by presenting a TD debit or credit card at the start of the TD Garden Event Bag Check line on Level 1. Discover these and other TD Cardholder Perks including free popcorn, special discounts, and a $30 credit by adding a valid TD card in the Bruins + TD Garden mobile app by visiting www.tdgarden.com/tdperks.
REFRESHED BRUINS + TD GARDEN HUB APP
The postseason at TD Garden will be more accessible than ever with the refreshed Bruins + TD Garden App—the all-in-one destination for tickets, news, contests and exclusive content. The app brings together the Boston Bruins, TD Garden, and The Hub on Causeway in one seamless platform, giving fans a smarter way to stay connected throughout the postseason. Fans can conveniently access, manage, and transfer tickets directly through the Bruins + TD Garden App, ensuring fast, secure entry on game day. Download the app to stay up to date with Bruins and Celtics playoff action, receive important venue updates, and be among the first to hear about TD Garden events and announcements all year long. Learn more at www.tdgarden.com/mobileapp.
RETAIL
PROSHOP POWERED BY '47
ProShop powered by '47 is the one-stop shop to gear up for playoffs. Open seven days a week, including one-hour post-game, for fans to grab exclusive merchandise to rally their teams through the postseason. For more information and to shop online visit www.bostonproshop.com.
SHOPBOS & SHOPSOCIETY
SHOPBOS blends past, present and future, offering fans a state-of-the-art shopping experience exclusively inside the arena. With self-checkout, guests will be able to enjoy increased speed of service and efficiency on Levels 4, 5 & 7.
About TD Garden
TD Garden, owned and operated by Delaware North, first opened its doors to the public on September 30, 1995. In the 30 years since, the venue has generated more than $365 million in direct economic impact to the Greater Boston region from its major national events alone, not including its high-profile Bruins and Celtics tenants. The arena has played host to countless marquee events, including the Democratic National Convention, NHL All-Star Game, NCAA Frozen Fours, NCAA Women's Final Four, U.S. Gymnastics Olympic Trials, U.S. Figure Skating Championships, and ISU World Figure Skating Championships among others.