Dec 6, 2018
TD GARDEN INTRODUCES ‘BOSTON GARDEN SOCIETY’
Boston’s Newest, Oldest Sports and Social Club
TD Garden’s Legendary Transformation & Expansion Brings
New Dining & Hospitality Areas, Exclusive Amenities to Members
BOSTON (December 5, 2018) – TD Garden is proud to launch ‘Boston Garden Society’, a new brand and redefinition of The Premium Club, in partnership with Goulston & Storrs. The 23-year-old arena has long led the way for premium arena experiences and all-inclusive dining and hospitality areas. This launch signifies a commitment to a new tradition of sports and entertainment for the Boston business community and beyond.
The rebrand of Boston Garden Society celebrates Boston’s unique role as a sports hub and honors the rich history of the arena and its teams. It is a community of passionate fans and a powerful network of over 1,400 of Boston’s top businesses. As the City continues to attract young professionals, entrepreneurs, and start-ups, the customizable subscription model and upgraded amenities of Boston Garden Society will evolve with the needs of the growing community. This new phase of sports and entertainment will come online as part of TD Garden’s expansion over the next two years.
“We’re doing more than changing the look,” said Leah Leahy, Vice President of Boston Garden Society. “We’re channeling our rich sports and entertainment legacy into an inspired membership club, aptly called ‘Boston’s newest, oldest sports and social club’. We’re creating for the future by designing new spaces with upgraded amenities and flexible, customizable entertainment and hospitality options to meet all our members’ needs.”
STARTING NOW | 2018/19 Season
Street-to-Seat Experience. TD Garden is the first to introduce an integrated smart technology elevator system in an arena setting. This season, Boston Garden Society members will be the first to partake in the street-to-seat experience. Six new Destination Dispatch elevators will allow members to scan their ticket at private entrances located on P1-P4 in the parking garage or level 1 of TD Garden’s primary entrance via The Hub and bypass the main turnstile entrance for a streamlined and efficient entry, direct to their seat.
STARTING NEXT SEASON
Delaware North, a global leader in hospitality and the owner and operator of TD Garden, just announced a massive expansion of the 23-year-old arena taking place over the next two years. The $100 million private investment by the Jacobs family will provide a combined 50,000 square feet of additional space on all levels of the building and marks the ‘Legendary Transformation’ of TD Garden and the fan experience for generations to come.
Highlights of the TD Garden expansion for Boston Garden Society members include:
RAFTERS | Level 9
A whole new level of entertainment, Rafters will be a high energy and communal membership-based party deck located on the top floor of the arena. Fans and concert-goers will have an overview of the action on the court, stage or ice. A cantilever design will provide an additional row of seating to Level 9 and fans will enjoy one of the most unique vantage
points in the arena. As the home of the most championship banners in the country, Rafters at TD Garden will become a place where members can hang with champions. Boston Garden Society members will have first access to add Rafters to their current membership.
RAFTER STUDIOS | Level 9
In line with the goal of creating customizable and unique hospitality spaces for client entertainment, Rafter Studios will rise to the occasion and exceed those expectations. These expandable studio spaces can accommodate groups of 20-200, which means members will have a perfect spot to host groups in one dedicated space. The Rafter Studios also offer more than just seats, they will feature a private bar, dedicated bartender, unique food offerings and sweeping views, making it the ultimate spot for networking and socializing.
1928 CLUB | Level 5/6
The 1928 Club will be an all-new dedicated destination for full season Club Seating clients to dine, lounge, and socialize. With design elements that pay homage to the storied history of the original Boston Garden and evoke speakeasy vibes, the 7500 square foot, 2-story club will feature an expansive bar, a lounge, and dining areas with waited table service. The 1928 Club will have a dedicated chef who will curate specialty, high-end menus to be paired with premium cocktails, wine and drafts.
SOCIETY KITCHEN + TAP | Level 5
All Boston Garden Society members will be able to enjoy and experience this new communal food and beverage location on Level 5, which is currently operating as “Premium Bar and Grille”. The re-imagined space will feature a high-end bar and chef-inspired, made-to-order menus. Society Kitchen + Tap will serve as a hub for all Boston Garden Society members to meet up, enjoy a bite to eat, and socialize.
For more information on Boston Garden Society, please visit www.BostonGardenSociety.com.