July 10, 2019
TD Garden & Northeastern University Multimedia Rights Agreement
Delaware North owned TD Garden announces unique multimedia rights agreement with Northeastern University Athletics
BOSTON, MA (July 10, 2019) – TD Garden, one of the country’s premier arenas and home to the NHL’s Boston Bruins and NBA’s Boston Celtics, announced a strategic partnership to become the exclusive multimedia rights holder for Northeastern University Athletics beginning with the 2019-20 season.
Backed by Delaware North’s global enterprise and expertise, TD Garden leads the way in leveraging brand power and building meaningful partnerships in the professional sports, entertainment, and arena industry.
“We are incredibly excited to enter into this relationship with Delaware North and TD Garden,” said Northeastern director of athletics Jeff Konya. “Having the opportunity to align with a strong regional partner was extremely appealing, and we believe that combining Northeastern’s recent successes on and off the playing field with the impressive reach of Delaware North is a truly unique relationship that will benefit Northeastern fans in the city of Boston and beyond.”
Under this partnership, Delaware North and Northeastern Athletics will provide corporate brands and fans with new and innovative sponsorship and multimedia opportunities, including but not limited to: game day assets at Northeastern’s four home venues in Boston, Brookline and Dedham, additional media assets via television and radio, as well as utilizing the university’s alumni affinity for Northeastern Athletics.
“The partnership is unique and incorporates multiple opportunities for both TD Garden and Northeastern University,” said Glen Thornborough, chief revenue officer for TD Garden and Boston Bruins. “Our vision is to create a holistic partnership that includes both traditional and non-traditional collaboration, including educational opportunities for students. We look forward to working closely with Northeastern Athletics to bring new and creative activations to the Howlin’ Huskies and elevate its brand and fan engagement to the next level.”
The partnership between TD Garden and Northeastern University will extend through the 2023-2024 season. Financial terms will not be disclosed. Dan Gale of Leona Marketing Group consulted and assisted on the formation of this partnership.
About Delaware North
Delaware North is one of the largest privately held hospitality and food service companies in the world. Founded in 1915 and owned by the Jacobs family for more than 100 years, Delaware North has global operations at highprofile places such as sports and entertainment venues, national and state parks, destination resorts and restaurants, airports, and regional casinos. Our 55,000 employee associates are dedicated to creating special experiences one guest at a time in serving more than a half-billion guests annually. Delaware North operates in the sports, travel hospitality, restaurant and catering, parks, resorts, gaming, and specialty retail industries, including TD Garden, and has annual revenue of about $3 billion. Learn more about Delaware North, a global leader in hospitality and food service, at www.DelawareNorth.com.
News Release About Northeastern University Athletics
Northeastern Athletics, committed to providing a distinctive student experience and competitive excellence which unleashes and energizes networks of engagement and pride, offers 18 Division I varsity sports as a proud member of the Colonial Athletic Association, Hockey East, and Eastern Association of Rowing Colleges. The Huskies finished 15th among Division I AAA institutions in the Learfield Director’s Cup standings after another successful season on the field of competition in 2018-19. Northeastern’s dedicated student-athletes earned 72 trophies and conference honors, five teams captured conference tournament titles and eight teams represented the university at their respective national championships. In addition, Northeastern student-athletes finished 2018-19 with a cumulative grade point average above 3.0 for a record-setting 23rd straight semester.