New This Season At TD Garden
New Seating & Hospitality Spaces in The Premium Club and New Concession Concepts for the 2016-17 Season
TD Garden is excited to begin the 2016-17 season by unveiling more upgrades, new hospitality areas and re-imagined concessions offerings to enhance the fan experience. Debuting in time for the Boston Bruins home opener, The Premium Club unveils the all-new ‘ Green Room’ , a members-only destination on Level 5 with an innovative double sided-bar and amenities, and the expansion of the newly-named ‘ Cross Insurance Boardroom’ , the upscale and highly desired all-inclusive club on Levels 5 & 6. TD Garden will also launch the first in-arena Frito Lay Test Kitchen concession stand, offering fans unique items like the TOP N GO Walking Tacos and Mac n’ Cheetos.
“The Jacobs Family and Delaware North are committed to investing in the fan experience at TD Garden,” said Amy Latimer, President of TD Garden. “Whether it’ s creating new spaces designed around our clients’ needs or serving up the latest in concession concepts, we are always looking to raise the bar for the best-in-class arena experience for our fans every season.”
Just last season, Delaware North completed a two-year, $70 million arena-wide upgrade to TD Garden. Levels 4 & 7 received a floor to ceiling renovation and modern redesign, including a complete overhaul of concessions, upgraded technology infrastructure and digital signage throughout. The exclusive membership only restaurant, Legends, was overhauled and the new Boston Bruins ProShop powered by Reebok opened on Level 2.
The Heineken Green Room
TD Garden completed a three-month construction project on an all-new seating and hospitality space on level 5 of The Premium Club called the ‘The Heineken Green Room’ . The new seating area is tailored for guests who are looking for the exclusivity of a suite with flexible game package options in addition to tickets to all TD Garden concerts. With a limited number of memberships, stadium-style seats, in-seat food and beverage service and a private bar, the Heineken Green Room offers the most customizable ticket packages available within The Premium Club. The innovative design incorporates a double-sided, full service bar that will facilitate service to Heineken Green Room members from one side and provides an additional bar amenity for other members of The Premium Club from the opposite side.
Cross Insurance Boardroom
The Premium Club is proud to announce that its most popular seating and hospitality product, the ‘Boardroom’ has undergone yet another expansion. The industry first, all-inclusive luxury seating area opened to rave reviews in 2006, was expanded in 2007 to nearly double its occupancy and has continually maintained a ‘ sold-out’ status. Cross Insurance has entered a multi-year partnership to brand the two-story club as ‘ Cross Insurance Boardroom’.
The Cross Insurance Boardroom expansion provides members additional seating, space for mingling and dining pre and post-game, two new full-service bars and a newly constructed entrance on Level 6 for additional ease of access. With the expansion comes the opportunity to open additional memberships to the sleek and upscale club. Each membership includes access to two tickets to every Bruins and Celtics regular season home game (on a pay-as-you go basis), unprecedented access to purchase additional tickets to concerts and special events, unlimited food and non-alcoholic beverage, four private bars and a rotating menu of gourmet cuisine, featuring wood fired brick oven pizza and live-action cooking stations.
New Concession Concepts
TD Garden offers the most diverse food and beverage options of all arenas in New England, and this season, Sportservice, Delaware North-owned food, beverage and retail operators, have taken the fan food experience to the next level. Two all-new concepts will debut this season, the Frito Lay Test Kitchen and Legal Sea Foods concession stands.
Frito Lay Test Kitchen – Level 4, Section 15
TD Garden will be debuting the first in-arena Frito Lay Test Kitchen in the country. Located outside of Section 15 on level 4, the Test Kitchen powered by Frito Lay brings fan’ s favorite snacks together in unique, innovative and easily transportable ways to make it the perfect item to bring back to your seat. The menu features:
- TOP N GO® Walking Tacos – Inspired by street food, add TD Garden house made cheeseburger sauce and your other favorite toppings to DORITOS® or TOSTITOS® chips and eat your customized creation on-the-go in a convenient and transportable bag.
- Cheetos Popcorn – Freshly popped popcorn combined with CHEETOS® CRUNCHY snacks, all tumbled together in a cheesy CHEETOS® flavored coating.
- Macaroni & Cheese –A cravable combination of creamy mac n’ cheese topped with your favorite crunchy snack: CHEETOS®, CHEETOS® Flaming Hot®, LAY’ S® Jalapeno Cheddar Chips or LAY’ S® Kettle Cooked Chips.
As the ‘test kitchen’ concept implies, more exciting new menu items featuring Frito Lay products will be introduced throughout the season.
Legal Sea Foods – Level 4, Section 9
Legal Sea Foods, a locally based seafood restaurant company, will now be featured at the concession stand located outside of Section 9 on Level 4. The new menu will feature a variety of fan favorites from the Legal Sea Foods menu and will be freshly made on site at TD Garden. Items include:
- Clam Chowder
- Crab Cake Sandwich
- Fish N’ Chips
- Lobster Bisque
- Lobster Roll
- Shrimp Cocktail
In total, TD Garden will offer more than a dozen new concession items arena-wide.